Field notes
from inside
the practice.
No sponsored posts. No AI-generated content presented as original. Every piece carries a byline and a publication date.
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Latest essay
Ecommerce for Nonprofits: Turning Online Stores into Mission-Driven Impact
Nonprofit fundraising has transformed, with ecommerce emerging as a vital avenue for sustained revenue. Selling goods online diversifies income, boosts mission visibility, and engages supporters more deeply. By utilizing strategic product offerings and effective marketing, nonprofits can expand their reach and create lasting community impacts while ensuring financial stability year-round.
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Nonprofit Marketing on a Budget: 5 High-Impact Tactics That Drive Real Results
Running a nonprofit means wearing multiple hats—executive director, fundraiser, program coordinator, and yes, marketing manager too. With 1.5 million nonprofits competing for attention and donations in the U.S. alone, standing out feels impossible when your marketing budget barely…
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Creating Donor Journeys That Inspire Giving
Not all donations are spontaneous—and that’s a good thing. The most sustainable fundraising strategies aren’t based on quick wins but on meaningful, long-term relationships. At the heart of those relationships is the donor journey: the intentional path a…
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Maximizing Digital Impact: A Year-End Guide for Nonprofits
The final weeks of December represent more than just the year-end giving season—they offer a unique opportunity for nonprofits to strengthen their digital foundation and prepare for greater impact in the year ahead. Let’s explore how your organization…
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Web Hosting Options for Nonprofit Organizations: Finding the Right Fit
As a nonprofit organization, having a strong online presence is crucial for reaching supporters, sharing your mission, and driving engagement. However, finding the right web hosting solution can be challenging, especially when working with limited resources. In this…
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Understanding the ROI of a Website Redesign for Nonprofit Organizations
Redesigning a website can be a significant investment for any organization, including nonprofits. However, when executed strategically, a website redesign can yield substantial returns on investment (ROI) by enhancing user experience, increasing engagement, and boosting donations. This blog…
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How to Tell Your Nonprofit’s Story: A Guide to Effective Content Marketing
Nonprofits have powerful stories to tell. But in the crowded digital landscape, nonprofits face the unique challenge of standing out and making their voices heard. A compelling story can differentiate your organization, inspire action, and foster lasting relationships…
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Content Calendar Tips: Staying Consistent
A content calendar is a crucial tool for any marketer. It helps plan, organize, and schedule all your content activities. Consistency in content creation and distribution is key to building a strong online presence and engaging your audience.…
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Essential Website Copywriting Tips for Converting Visitors into Donors
Website copywriting plays a crucial role in converting website visitors into donors. It’s the art of crafting compelling and persuasive words that guide users through your website, build trust, and ultimately drive them to take action. In this…
Topics we’re writing about for the redesign era.
How we audit an organization for AI visibility.
A walk-through of our method for checking ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — and what to do with the findings.
DraftingThe accessibility audit, explained for board members.
What WCAG 2.2 AA means in plain English, how to read an audit report, and what to push on with your vendors.
DraftingAnswer engine optimization: what nonprofits are missing.
The practical case for AEO as a nonprofit discipline — what’s the same as SEO, what’s different, and how to start.
DraftingLonger guides for planning and reference.
Elevate Your Impact.
A planning guide for nonprofit marketing teams — structured around the questions that come up most often in board meetings and year-end strategy sessions.
Download the guide ↗The accessibility audit checklist.
A board-ready companion to the accessibility audit essay — plain-language criteria, vendor questions, and a short remediation plan template.
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