Work · What an engagement looks like

A practice, built
one careful
engagement at a time.

Every engagement we take on is built around the same question: what does this organization actually need to move its mission forward? Sometimes that’s a full website rebuild. Sometimes it’s a fundraising campaign, an accessibility audit, or a monthly retainer that quietly keeps things running. Below are the six engagements we most commonly run, what each includes, and what to expect as a client.
Proud Member Minnesota Council of Nonprofits A statewide network of nonprofit leaders and service providers. See engagement types ↓
01 — Engagement types

Six shapes a client engagement tends to take.

01

Website Rebuild

Typical timeline: a few months

A full website rebuild for a mission-driven organization.

Most rebuilds start in the same place: a legacy site that made sense three executive directors ago but no longer reflects the mission. Engagements include information architecture, UX research, design, build, WCAG 2.2 AA accessibility, analytics instrumentation, editor training, and a post-launch support window. The goal is a site the in-house team can run confidently after handoff.

What’s included
02

Monthly Retainer

Typical timeline: ongoing, priorities reset each quarter

An ongoing monthly plan for a small marketing team.

Content, email, SEO, analytics, and campaign work, sized to your monthly budget.

Many nonprofits have one person doing marketing alongside three other jobs. A monthly retainer puts a senior resource on your side of the table — scope sized to the budget, priorities reset each quarter.

What’s included
03

Fundraising Campaign

Typical timeline: weeks, not months

A fundraising campaign with matching architecture.

Case for support, landing pages, email sequences, ask ladders, ambassador toolkit, and measurement, coordinated to your campaign calendar.

Year-end, spring match, emergency appeal, capital campaign kickoff. The goal is not just dollars raised — it’s a repeatable structure you can reuse the following year.

What’s included
04

Ecommerce Build

Typical timeline: several weeks

An ecommerce build for merchandise, events, or recurring giving.

Many nonprofits want to sell something: a book, event tickets, branded merch, a sustaining-donor tier tied to a shop experience. Engagements include platform selection, integration with the donor CRM you already use, and training so the in-house team can run it after handoff.

What’s included
05

Accessibility Audit

Typical timeline: short, focused engagement

An accessibility audit and remediation plan.

A WCAG 2.2 AA audit with a prioritized remediation plan and hands-on fix. What’s blocking screen readers, what’s failing color contrast, which templates need the most urgent work. Remediation can be delivered as a fixed-fee project or rolled into a monthly plan, depending on scope.

What’s included
06

AI Visibility Audit

Typical timeline: short, focused engagement

An AI visibility audit for a search-sensitive organization.

An audit of how ChatGPT, Perplexity, Claude, Gemini, and Google’s AI Overviews describe your organization today, plus a practical plan to improve citations over the next few months. A growing share of discovery happens inside AI assistants; useful as a standalone project or the start of an SEO retainer.

What’s included
02 — A note on privacy

Not every engagement is ours to show.

We don’t publish donor names, specific gift amounts, or campaign creative that references the individuals our clients serve without explicit written consent. If you’d like to discuss work we can’t show here, we can speak about it on a first call.

03 — Have a project in mind?

The best conversations start with a problem, not a deliverable.

Tell us what you’re trying to solve.

Request a proposal ↗