Field notes
from inside
the practice.
No sponsored posts. No AI-generated content presented as original. Every piece carries a byline and a publication date.
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Latest essay
Ecommerce for Nonprofits: Turning Online Stores into Mission-Driven Impact
Nonprofit fundraising has transformed, with ecommerce emerging as a vital avenue for sustained revenue. Selling goods online diversifies income, boosts mission visibility, and engages supporters more deeply. By utilizing strategic product offerings and effective marketing, nonprofits can expand their reach and create lasting community impacts while ensuring financial stability year-round.
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User Experience Testing: Usability and Feedback
User Experience (UX) testing is a critical component of website development. It involves evaluating a product by testing it with users to ensure it’s intuitive and easy to use. Understanding UX Testing UX testing involves evaluating a product…
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Beginner’s Guide to Local SEO
Local Search Engine Optimization (SEO) is an incredibly effective way to raise awareness of your organization online. It helps organizations promote their services to local community members at the exact time they’re looking for them online. This guide…
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The Art of Storytelling: Crafting Captivating Experiences
When creating content for your website, the line between art and technology can become blurred. While some technical knowledge is important, the ability to craft compelling narratives through design is a powerful differentiator. Storytelling allows you to create…
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Creating Engaging Email Marketing Campaigns
Email marketing is an essential part of your digital marketing strategy. It allows you to reach your audience directly, fostering relationships and driving conversions. However, crafting an engaging email campaign requires a strategic approach. Here’s how you can…
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Why WordPress is a Perfect Fit for Nonprofit Websites
Is your website working well for your organization? Having an online presence is crucial for organizations aiming to reach a wider audience, showcase their mission, and drive engagement. Among the various content management systems (CMS) available, WordPress is…
Topics we’re writing about for the redesign era.
How we audit an organization for AI visibility.
A walk-through of our method for checking ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — and what to do with the findings.
DraftingThe accessibility audit, explained for board members.
What WCAG 2.2 AA means in plain English, how to read an audit report, and what to push on with your vendors.
DraftingAnswer engine optimization: what nonprofits are missing.
The practical case for AEO as a nonprofit discipline — what’s the same as SEO, what’s different, and how to start.
DraftingLonger guides for planning and reference.
Elevate Your Impact.
A planning guide for nonprofit marketing teams — structured around the questions that come up most often in board meetings and year-end strategy sessions.
Download the guide ↗The accessibility audit checklist.
A board-ready companion to the accessibility audit essay — plain-language criteria, vendor questions, and a short remediation plan template.
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